McDonald’s Launches Monopoly Promotion with a $1 Million Grand Prize Amid Two-Year Stock Low
McDonald's is relaunching its popular Monopoly game in the U.S. starting October 6, offering prizes including a $1 million grand prize and other rewards such as cars and vacations. The promotion comes at a time when McDonald’s stock (NYSE:MCD) has been trading near a two-year low, down nearly 16% year to date. The $1 million top prize is structured as an annuity of $50,000 per year over 20 years with no interest. The game will be played entirely through the McDonald's app by scanning physical codes from eligible purchases. Additional prizes include a Jeep Cherokee and Carnival Cruise vacation among others. This marks the second consecutive revival after its last U.S. run in 2014, with gameplay now fully digitalized to align with modern consumer habits.
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