Saudi Arabia Launches Exobot EVs with Foxconn Partnership
In September 2026, Saudi Arabia introduced two futuristic electric vehicles (EVs) called the Exobot sedan and SUV through a joint venture between its Public Investment Fund (PIF) and Taiwanese electronics manufacturer Foxconn. Designed by former McLaren design director Rob Melville with final approval from Crown Prince Mohammed bin Salman, these EVs feature bold, sci-fi-inspired designs aimed at capturing global attention. The vehicles are part of Ceer’s broader strategy to launch five models by 2030 as the kingdom seeks to diversify its economy away from oil and into electric mobility. Ceer aims to capitalize on shifting dynamics in the automotive industry driven by Chinese EV exports, while also addressing challenges faced by traditional automakers. The company is led by Jim DeLuca, a former executive at General Motors with over 37 years of experience. Saudi Arabia has had mixed success in past auto ventures but now hopes that Ceer will establish its presence in the global automotive market. The Exobot models are expected to debut in Saudi Arabia starting in 2027 and reflect an ambitious effort by a historically oil-dependent nation to position itself as a leader in electric vehicle innovation.
