Acer CEO Forecasts PC Price Increases Before Future Decline
According to Digitimes, Acer's CEO Jason Chen has stated that PC prices are expected to rise by an additional 20% before declining in the second half of 2027. This projection aligns with recent component price hikes from major suppliers like AMD and Intel, both reportedly planning a further 10% increase this year. Chen expressed confusion over these ongoing cost increases, noting that memory suppliers are pushing their current pricing narrative despite easing shortages in the market. He specifically highlighted Chinese memory supply as being disruptive to stable pricing structures within the industry.
