Pony Express Launches Loyalty Rewards App
Nebraska-based convenience store chain Pony Express has launched a new rewards app using Liquid Barcode's platform. The app includes features such as points accumulation, daily games, and club cards for customers to earn and redeem rewards at three locations in Iowa and Nebraska. The loyalty program offers varying point values based on purchases—10 points per dollar spent in-store, five points per gallon of fuel purchased, and eight points per dollar spent on tobacco. Customers can also participate in daily games or use beverage club cards for discounts like buy-10-get-one-free coffee deals. The app aims to enhance customer engagement during a period marked by high inflation and elevated fuel prices. The move aligns with broader industry trends as convenience retailers increasingly focus on loyalty programs to retain customers amid rising costs.
Topics: convenience retail customer engagement technology integration