Pirelli Approves $1.2 Billion U.S. Investment Plan for Georgia Plant Expansion
The Pirelli board has majority approved a €1 billion (approx. $1.2 billion) investment plan to expand its Rome, Georgia plant over the next several years. The project aims to increase annual production capacity of car tires from High Value segment products—such as Cyber™ Tyre technology—to 6 million units by 2033 and is expected to create around 1,000 new jobs in the U.S. The expansion will be implemented over two phases starting in 2027. The first phase involves robotized production using Pirelli’s MIRS system, while a second automated facility for premium products will add another 3 million units of capacity annually by full operation. This investment supports Pirelli's local-for-local strategy and strengthens its position in the U.S., which accounts for about 40% of global High Value tire demand. The project is designed to maintain efficiency, optimize costs, and align with evolving market demands without affecting Pirelli’s 2026 financial targets. The capex-to-revenue ratio from 2027–2033 will remain in line with previous periods.
Topics: investment job_creation local-for-local_strategy production_capacity