Hearst Media Production Group Launches New Lucky Dog Series Focused on Military Veterans
Hearst Media Production Group (HMPG) has announced the debut of a new series titled 'Lucky Dog: Paws with Purpose,' set to premiere on October 3, 2026. The show will air as part of CBS's weekend educational/informational programming block and is produced in partnership with USAA, a financial services company serving military personnel and their families. The series features Emmy Award-winning animal trainer Brandon McMillan pairing dogs with veterans and their families to provide comfort and companionship. It also highlights Smoky, USAA’s new therapy dog ambassador. The show aims to highlight the transformative bond between people and animals while supporting the military community through heartwarming stories. HMPG's 'Lucky Dog' franchise has a long-standing history of rescuing and rehoming dogs since 2013, with multiple awards recognizing its impact on families and communities. The new series is expected to resonate well with audiences due to its emotional storytelling and alignment with USAA’s mission.
