Thri5 Secures C$5.4M Seed Funding to Expand AI-Driven Retail Tech Platform
Canadian retail technology company Thri5 has raised C$5.4 million in seed funding, co-led by Whitecap Venture Partners and Mistral Venture Partners with additional support from MaRS Investment Accelerator Fund and other investors. The funds will be used to expand engineering, product development, and commercial teams while growing the platform's market presence among enterprise retailers globally. The investment follows a successful nine-week pilot with Wild Fork Foods, which saw sales increase by 3%, profit rise by 3.6%, and inventory accuracy improve by two percentage points. Based on these results, Wild Fork has expanded Thri5’s deployment across its stores in the US and Canada. The company's AI-native platform is designed to bridge execution gaps between planning data and store-level actions without replacing existing systems. Thri5 was founded in Toronto by Herman Paek and Jeremy Pee, who previously co-founded Loblaw Digital. Their new venture aims to address what they describe as a 10%-20% sales gap caused by poor retail execution through AI-driven automation.
Topics: AI in Retail Retail Tech Startup Financing