Aflac Collaborates with Rachel Zoe on Limited-Edition Jacket to Promote Cancer Screenings
Aflac, a leading cancer insurance company, has partnered with fashion designer Rachel Zoe to launch a limited-edition jacket as part of its Check for Cancer campaign. The jacket features an embedded QR code in a checkered pattern that directs users to Aflac’s Cancer Screening Assessment Tool at CheckForCancerNow.com. This initiative aims to encourage early cancer detection by making health conversations more accessible and relatable, especially through the popular social media trend known as Fit Checks. The campaign also includes a sweepstakes where consumers can enter for a chance to win one of Zoe's jackets after completing an online assessment about their screening needs. Aflac’s research highlights that nearly half of Americans are unaware of age-recommended cancer screenings, and many delay preventive care despite the risks. The company aims to increase cancer screenings by 10% by 2035 through this initiative. The collaboration leverages social media influencers like Isabella Strahan and Bridget Bahl, as well as fashion designers Kevin Leonel and Lamiah Gholar, to spread awareness in a more personal and engaging way. Aflac has long focused on helping people manage the financial burden of cancer but now emphasizes early detection through public health campaigns.
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Topics: cancer screening fashion for good cause QR code technology