McDonald's Hosts Investor Day Outlining New Global Growth Strategy
McDonald’s is hosting its first investor day in nearly three years on September 23, 2026, to outline a new global growth strategy aimed at reversing declining sales and regaining customer interest. The event will feature CEO Chris Kempczinski and newly appointed McDonald's USA leader Skye Anderson, who are expected to detail the company’s 'McDonald's > NEXT' plan. This initiative focuses on restaurant redesigns, improved food quality, consumer-led innovation, and cost-cutting measures. The presentation is also anticipated to address financial strategies such as trimming general and administrative expenses and a refranchising push that would transfer ownership of certain locations from the company to franchisees. McDonald’s stock has fallen 18% over the past year amid concerns about its ability to attract diners, with U.S. same-store sales rising only slightly in Q2 despite new initiatives. Executives have attributed recent challenges to operational issues rather than a flawed strategy and are expected to provide financial details on capital expenditures for upcoming renovations as well as cost estimates related to the refranchising plan.
Tickers: $MCD
Topics: franchisee relations growth strategy investor day McDonald's menu innovation