Wendy's Cuts Breakfast Hours at Hundreds of Locations
Wendy's has reduced or eliminated breakfast service at hundreds of its restaurants, following declining sales and operational challenges. The move comes after the chain initially introduced a national breakfast menu in May 2020 to boost revenue during off-peak hours. However, recent financial reports show that breakfast now accounts for just 5.5% of total sales—down from 8% two years ago—and has contributed to slowing overall performance. The decision reflects broader struggles at Wendy's as it continues to close underperforming locations and faces declining same-store sales in the U.S., which dropped by 7%. The company’s CFO attributed part of this decline to reduced breakfast hours, less discounting, and lower customer traffic. While most franchisees still offer breakfast, some have opted out due to financial pressures. Wendy's CEO acknowledged that the chain is still evaluating how best to approach morning service within its broader strategy but emphasized it remains a key area of focus.
