Meta Options Volume Surges Amid Hype Around Consumer AI Tool Muse
Options trading in Meta has surged, with volume reaching about 4.5 times the 30-day average on Monday as investors bet on its consumer artificial intelligence (AI) tool, Muse. Over $3.9 billion in premium was exchanged, and more than twice as many call options were traded compared to puts, indicating a bullish sentiment among traders. Meta's stock rose 12% on the day, bringing it within 7% of its all-time high from August 2025. The company has seen significant interest in zero-day-to-expiry and mid-October expiring call options with strike prices ranging between $720 to $800. Analysts attribute this activity largely to growing excitement around the Muse AI personal assistant, which launched on September 8. Muse quickly became a hit, reaching over 730,000 downloads in five days and topping app store charts. The bullish bias is balanced by hedging strategies as traders manage upside risk.

Tickers: $META
Topics: bullish bias Meta Muse AI options trading stock price movement