Williams-Sonoma CFO Sells Shares Under Rule 10b5-1 Plan

Jeffrey Howie, Chief Financial Officer of Williams-Sonoma (WSM), sold 3,045 shares on September 16, 2026, according to an SEC Form 4 filing. The transaction was conducted under a Rule 10b5-1 trading plan established in November 2025 and valued at approximately $671,757 based on the weighted average sale price of $220.61 per share. Following the sale, Howie retained ownership of 34,138 shares, representing a stake worth around $7.5 million as of September 16’s market close at $218.20 per share. The stock closed at $224.20 on September 18, reflecting continued strength in the company's performance despite broader economic challenges. Williams-Sonoma reported a year-over-year increase in comparable brand sales by 6% for its most recent quarter and maintains strong profitability with TTM net income of $1.2 billion.

By John Ballard · Motley Fool ·

Williams-Sonoma CFO Sells Shares Under Rule 10b5-1 Plan

Tickers: $WSM

Topics: Rule 10b5-1 trading plan SEC filing stock transaction

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