Infillion Acquires Location Data Company Foursquare
Infillion has acquired location data company Foursquare, according to founder and executive chairman Rob Emrich. The acquisition expands Infillion's presence in the ad tech industry by adding a robust data sales business powered by Foursquare’s extensive database of real-world locations and check-ins. Foursquare will continue operating as an independent brand within Infillion while selling its location data to customers, including those using competing platforms. The deal is expected to increase Infillion's revenue and headcount by approximately 20-25%. Foursquare’s senior vice president of sales, Lindsey Kintner, has joined Infillion as general manager of the new data business unit. Foursquare was originally launched in 2009 with a consumer check-in app before spinning off its feature into Swarm. The company holds over 16 billion human-verified check-ins and covers more than 100 million points of interest globally. Infillion has previously acquired companies like MediaMath, Catalina, and now Foursquare to build out an integrated advertising platform.
Topics: acquisition ad tech location data