The RealReal Expands in Southern California with New Glendale Store
The RealReal Inc. (NASDAQ:REAL) is set to open a new store in Glendale on October 1, aiming to capitalize on the growing demand for vintage and pre-owned luxury items in Southern California. The company's Chief Merchandising Officer highlighted that Glendale serves as an established fashion destination where unique offerings like those from The RealReal can thrive. The expansion aligns with a broader trend of rising consumer interest in resale, particularly among Gen Z and Millennials who now make up more than half of the platform’s customer base. According to The RealReal's 2026 Resale Report, demand for vintage items has surged by 432% since 2020. However, physical retail expansion carries risks such as high leasing costs, discretionary spending fluctuations, and competition from other resale platforms and traditional retailers.
Tickers: $REAL
Topics: brick-and-mortar retail luxury resale vintage fashion demand