Salesforce's Agentforce Drives Renewal Growth, Boosting AI Monetization Strategy
BNP Paribas analyst Stefan Slowinski highlighted Salesforce Inc.'s (NYSE:CRM) growing momentum in its AI monetization strategy following the Dreamforce Conference and Investor Day. The company is expanding pricing models for its Agentforce platform, including per-seat subscriptions, usage-based pricing, hybrid models, and outcome-based pricing. Upgrades to the premium AIforce Max+ tier are seen as a key near-term opportunity despite only 5% of customers having upgraded so far. Salesforce maintained its fiscal 2030 revenue target at $63 billion while also accelerating share repurchases through a $25 billion buyback program. The company plans to reduce shares by over 14%, generating returns above 40%. Analysts noted increased confidence in reaching the revenue goal and stronger customer spending, with one financial services client seeing renewal contracts jump from $3 million-$5 million to $14 million after adopting Agentforce. BNP Paribas kept a price target of $265 for Salesforce shares. The stock rose 0.12% in premarket trading on Friday.
Tickers: $CRM
Topics: Agentforce pricing models AI monetization customer renewals share buybacks