Apple Launches Groundbreaking iPhone Duo But Faces Pricing Challenges in India
Apple recently launched its first foldable smartphone, the iPhone Duo, alongside updated Pro models. The company raised prices across all iPhone variants due to higher component costs, particularly memory chips. While Apple has seen strong revenue growth in India—exceeding $10 billion last fiscal year—the price increases there are notably steeper than those in other markets. In particular, the base model of the iPhone 18 Pro is priced at INR 164,900 ($1,725), which is 44% higher than its U.S. counterpart. Older models like the iPhone 17 and iPhone 17e also saw significant price hikes, potentially deterring budget-conscious Indian consumers who might have opted for these devices. With India's smartphone market projected to grow at a rate of 10.5% annually through 2030, Apple risks alienating potential customers due to its pricing strategy in the region.
Topics: Apple foldable smartphones India market iPhone Duo pricing strategy