Toys ‘R’ Us Expands with Plan to Open 120 New U.S. Stores
Toys 'R' Us is set to open 120 new standalone stores across the United States in partnership with Go! Retail Group, increasing its total number of such locations from 40 to 160. The expansion includes a variety of offerings like toys, collectibles, and gifts under major brands including Lego, Barbie, Hot Wheels, Pokémon, and merchandise related to the film Kpop Demon Hunters. Some stores will feature Creator Studios for content creation and events, while others may include candy shops or cafés. Additionally, Toys 'R' Us is expanding into U.S. travel retail with shop-in-shops at Orlando International Airport through a partnership with WHSmith North America. The brand also operates in Navy Exchange Service Command locations alongside its Macy's stores. Globally, the company reports annual sales exceeding $2 billion from over 1,680 stores and e-commerce operations across 37 countries. Toys 'R' Us is owned by WHP Global, which manages more than a dozen consumer brands generating combined retail sales of over $9.5 billion.
Topics: Go! Retail Group new store openings Toys 'R' Us US retail strategy