Align Technology Outlines Growth Strategy for Invisalign Amid Consumer Challenges
During a Baird investor conference, Align Technology's CFO John Morici outlined continued growth potential for its Invisalign clear aligners in the U.S. and international markets despite ongoing consumer challenges like inflation and treatment hesitation. Approximately 75% of teen and adult orthodontic cases in North America still use traditional wires and brackets, presenting a significant opportunity to convert these patients to Invisalign. To address cost concerns, Align is introducing lower-cost products with limited refinements that reduce upfront revenue per case but may encourage doctors to perform more treatments. The company also emphasized the importance of consumer financing options and visualization tools in converting potential patients. International markets account for 55% of Align’s business and are growing at double-digit rates. Align is targeting operating-margin improvements of at least 100 basis points each year, while China's volume-based procurement program could expand access to public hospitals despite possible pricing pressures.
Tickers: $ALGN
Topics: consumer behavior international expansion Invisalign orthodontics market growth