Hyatt (H) Announces Loyalty Partnership with Delta Air Lines
On September 9, Hyatt Hotels Corporation and Delta Air Lines announced a long-term loyalty partnership allowing elite members to earn points across both brands. The deal aims to enhance customer retention by integrating their rewards programs for airfare and hotel stays. Hyatt's second-quarter results showed strong performance with RevPAR up 5.9% year-over-year, gross fees rising 7.8%, and a growing development pipeline of nearly 154,000 rooms. Despite these gains, the company faced challenges including declining Net Package RevPAR at all-inclusive resorts due to security concerns in Mexico and geopolitical issues affecting Middle East travel. The stock currently trades with heavy short interest—28.69% of float sold short—and a shrinking hedge fund presence despite forward earnings multiples suggesting growth expectations.
Topics: hotel_industry loyalty_programs travel