Meta Launches Subscription Service Focused on AI Features
Meta Platforms has launched a new subscription service called Meta One, offering expanded artificial intelligence (AI) usage and premium features across its apps like Facebook, Instagram, and WhatsApp. The company aims to generate additional revenue through these subscriptions as it invests heavily in building out its AI infrastructure. The core Meta One plan costs $7.99 per month for individual users, with a higher-tier option at $19.99 monthly. Businesses and creators can access plans ranging from $14.99 to $499 per month depending on the features required. This move follows earlier single-app subscription offerings like WhatsApp Plus. Meta's capital expenditures have surged due to its AI investments, reaching $31 billion in Q2 2026 alone and projected at around $130–$145 billion for the year. Despite a significant increase in revenue—up 28% from last quarter—the company’s net income dropped by 15%. Subscription services are seen as a potential new source of stable, non-advertising-based income.
Topics: AI business strategy Meta One subscriptions