Mountain Mike’s Appoints Sheena Dougher as Chief Marketing Officer
California-based Mountain Mike's Pizza has appointed Sheena Dougher as its new chief marketing officer. With over 15 years of restaurant industry experience, Dougher most recently served as vice president of brand marketing at Jack in the Box, where she led successful campaigns and was recognized for her contributions to branding efforts. Dougher will oversee Mountain Mike's integrated marketing strategies, aiming to strengthen community connections, drive sales, support franchisees, and explore new market opportunities. CEO Jim Metevier praised Dougher’s ability to translate brand strategy into business results and emphasized the importance of national and local marketing in elevating the brand. This appointment follows recent leadership changes at Mountain Mike's, including the hiring of a new CFO earlier this year. In 2025, the chain reported $368.2 million in sales with a modest increase compared to previous years.
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Topics: Marketing Leadership QSR (Quick Service Restaurants) Restaurant Industry