Amazon Announces Prime Big Deal Days Event for October 6
E-commerce giant Amazon (AMZN) has announced its upcoming Prime Big Deal Days event, scheduled to run from October 6 to October 7. The fall shopping event is similar in structure to the company's summer Prime Day and offers exclusive deals for Prime members. With a market capitalization of $2.67 trillion, AMZN stock has gained nearly 7% year-to-date. In 2025, third-party estimates suggest that the event generated around $11 billion in sales, with notable performance across categories like Apparel & Shoes and Electronics. While unit volumes increased, lower average selling prices affected overall revenue growth. The 2026 version is expected to follow a similar pattern, focusing on electronics, kitchen appliances, Halloween items, holiday decor, and early gift shopping. Amazon's recent Q2 results were strong, with net sales rising 20% year-over-year to $200.6 billion and AWS revenue growing by 37%. Earnings per share surged from $1.68 in the prior year to $5.75.
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