Vera Bradley Closes 14 Stores as Part of Turnaround Strategy
Vera Bradley (VRA) has closed 14 physical retail stores in 2026, reducing its total store count to 112 by the end of Q2 fiscal 2027. The closures are part of a broader multiyear strategy called Project Sunshine aimed at restoring profitability and operational efficiency through digital transformation, streamlined operations, and improved brand focus. The company reported early signs of progress in its second quarter results for fiscal 2027, with net revenue up slightly year over year and direct-channel sales rising by nearly 9%. However, indirect channel revenue dropped sharply due to strategic shifts. Gross profit margin also increased significantly, partly driven by tariff refunds. Vera Bradley is not alone among mall retailers in reducing its physical presence as consumer behavior continues shifting toward online shopping.
Tickers: $VRA
Topics: brand transformation Project Sunshine store closures Vera Bradley