Regal Launches New Paid Loyalty Program Regal Rewards+
Regal has introduced a new paid loyalty program called Regal Rewards+, offering one free movie ticket per month and four discounted tickets for friends or family. The program also includes food discounts, waived convenience fees, and reward points redeemable for various benefits. Priced at $10.99 per month, it sits between the free Regal Rewards and the more expensive Regal Unlimited subscription ($25.99/month), which offers unlimited movie tickets. According to Gartner analyst Halle Stern, paid loyalty programs attract customers who value cost savings while free ones help brands measure customer experience. Regal Rewards+ aims for flexibility by combining benefits of both models with added incentives like monthly rewards and shared discounts that may drive word-of-mouth marketing and frequent visits during a challenging economic climate. The new program is designed to differentiate itself from competitors through unique features such as non-expiring tickets, family-friendly perks, and the potential to increase concession sales. These elements could help Regal retain customers while encouraging more frequent theater attendance.
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Topics: consumer_behavior loyalty_programs subscription_models