Citi Survey Indicates Shorter Smartphone Replacement Cycles and Potential Market Share Gains for Apple
A recent survey by Citigroup suggests that consumers are planning to replace their smartphones more frequently, with average ownership periods expected to range between 2.1 and 2.7 years across all regions—down from previous cycles of 2.9 to 4.3 years. The shift is attributed in part to growing interest in AI-enabled devices, particularly among iPhone users seeking access to Apple Intelligence features. The survey also highlights increased purchase consideration for Apple products beyond smartphones, including Mac computers and iPads, with potential market share gains noted across all regions examined. While Windows remains dominant in the PC market, there is notable consumer interest in AI-powered PCs, especially in China and the United States.
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Topics: AI features Apple market share consumer behavior smartphones