United Refining Launches New Loyalty Program for Kwik Fill Convenience Stores
Convenience retailer United Refining has partnered with PAR Technology to develop a new loyalty program for its Kwik Fill c-stores. The initiative, built on the PAR Retail platform and powered by PAR Intelligence, aims to enhance customer engagement while providing business insights across operations. This move aligns with broader industry trends as convenience retailers increasingly invest in loyalty programs amid rising consumer price pressures. United Refining's senior vice president of marketing emphasized the potential for improved guest experiences through data-driven decision-making. While rollout details were not disclosed, Kwik Fill operates around 250 locations across New York, Pennsylvania, and Ohio under United Refining’s c-store business. The company joins other major retailers like Circle K and Love's in enhancing their loyalty offerings to better serve customers.
Topics: convenience retailing loyalty programs technology partnership