Roundtable Announces $1 Billion Agreement with Paradium.AI for AI/DeFi Media Platform Expansion
Roundtable (Nasdaq: RTB) has signed a 10-year, $1 billion agreement with The Arena Group, now known as Paradium.AI (NYSE: PAAI), to migrate and monetize its premium media portfolio using Roundtable's AI/DeFi-powered MediaOS. This partnership is expected to bring global scale and profitability by eliminating traditional infrastructure costs for publishers through a unified platform that includes on-chain publishing, DeFi payments, ad operations, and audience security. The deal forecasts $100 million in annualized revenue with an EBITDA-positive run rate based on 100 million monthly consumers. Roundtable's CEO James Heckman emphasized the strategic importance of combining AI and DeFi to create a brand-safe ecosystem for publishers and advertisers while regaining control from big tech platforms. The partnership reunites key leaders, including PAAI’s Paul Edmondson with RTB founders Heckman and Bill Sornsin. The transaction involves migrating two dozen iconic brands like TheStreet and Parade, along with nearly 100 million consumers to Roundtable's platform.
Topics: AI DeFi Media Technology Revenue Growth Strategic Partnership