Vanguard ETFs See Largest Inflows in Latest Data
On September 14, 2026, Vanguard recorded the highest net inflows among U.S. ETF brands with $3.3 billion entering its funds. This marked a significant contrast to iShares and other major players like Schwab and Fidelity, which experienced outflows during the same period. Vanguard's total AUM reached approximately $4.7 trillion as of that date, representing 0.07% net inflow for the day. The data highlights Vanguard’s continued dominance in attracting investor capital compared to its peers. iShares saw a notable outflow of -$4.4 billion and held an overall market share with nearly $4.6 trillion under management. The broader ETF landscape showed mixed performance, with some smaller brands like Dimensional Fund Advisors and T. Rowe Price also recording inflows, while others such as Avantis and VanEck faced significant outflows.
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