SDK.finance Expands Platform Focus for Native Financial Products
SDK.finance has announced the expansion of its platform focus, aiming to enable non-financial consumer brands such as retailers, marketplaces, and telecom operators to develop native financial products. The company's infrastructure allows these businesses to integrate payments and wallets into their existing customer experiences without needing traditional banking expertise. The CEO emphasized that while many companies are not banks by design, they increasingly handle money through transactions like refunds or gift balances. SDK.finance provides ready-made software foundations with over 650 APIs for integration, offering either SaaS solutions or source code licensing to suit business needs. Examples from the retail, marketplace, and telecom sectors illustrate growing demand: Starbucks' stored-value cards show significant financial activity; Shopify's payments volume grew by 37% in Q4 2025; and Safaricom’s M-PESA accounted for nearly half of its service revenue. These cases highlight how non-financial businesses are becoming key players in the evolving fintech landscape.
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