ASI Appoints Matt Gilliland as Chief Product Officer
The Advertising Specialty Institute (ASI) has appointed Matt Gilliland, former Zillow product leader, as its new chief product officer. Gilliland will lead the development of AI-powered tools for ASI's ESP+ platform, which connects promotional product distributors and suppliers in a $27.7 billion industry. Gilliland brings over 18 years of experience, including 12 at Zillow where he served as vice president of product. His role will focus on accelerating the evolution of ESP+, enhancing its capabilities for campaign development and customer service through modern technology. ASI CEO Ashish Mittal emphasized Gilliland's ability to transform complex tech into user-friendly products. ASI recently launched an AI-powered design studio in July, demonstrating a commitment to innovation within the promotional product sector.
Topics: AI Development Promotional Products Industry Technology