OnTrac Launches Dynamic Savings Program to Offer Lower Delivery Prices
Parcel carrier OnTrac has introduced a pilot program called 'Dynamic Savings' aimed at offering shippers lower delivery rates when the company's network has available capacity. The initiative uses technology from parcel pricing platform Onrout and allows customers to request shipping labels based on target prices, which are evaluated against current network conditions and package details. The move comes as rising fuel surcharges by major carriers like FedEx and UPS have increased pressure on shippers' costs. OnTrac's vice president of marketing highlights that unlike traditional dynamic pricing models where rates only increase during high demand, this program offers potential savings when capacity is available. The company plans to expand the pilot in early 2027 after initial testing with select customers. OnTrac CEO Mike Brown emphasized a shift toward being more customer-centric and improving transparency by providing real-time delivery data through its portal. Additionally, OnTrac aims to increase network capacity significantly in 2026 and plans further expansion into the Northeast region.
Topics: pricing strategy supply chain technology integration