Mountain Mike’s Pizza Names Sheena Dougher as New CMO
Mountain Mike’s Pizza has appointed Sheena Dougher as its new Chief Marketing Officer. With over 15 years of restaurant marketing experience, including a recent role at Jack in the Box, Dougher is expected to enhance brand strategy and drive traffic through integrated marketing initiatives. Dougher will focus on increasing brand awareness, strengthening community connections, and supporting franchisee growth while exploring new channels like B2B catering. Her previous work includes award-winning campaigns such as 'The Return of Mark Hamill' at Jack in the Box. She replaces Carol DeNembo and aims to leverage Mountain Mike’s strengths—product quality, brand differentiation, and passionate franchise partners—to expand market presence and deepen customer engagement.
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Topics: Leadership Change Marketing Strategy Restaurant Industry