Disney Signs Development Deal With YouTube Creator 'Like Nastya'
Disney has signed a development agreement with popular YouTuber Like Nastya to create an animated preschool series for Disney Jr. and Disney+. The deal also includes plans for live-action content targeting various age groups, including kids, tweens, and teens. This partnership expands Disney's collaboration strategy with digital creators, aiming to leverage the popularity of YouTube personalities like Like Nastya into traditional media formats. With a massive global following, this move is expected to enhance Disney’s appeal among younger audiences across its platforms.
Topics: Content Development Disney Kids' Programming Like Nastya