Macy’s Reports Sales Growth from 'A Bold New Chapter' Strategy at Investor Conference
At the Goldman Sachs Global Consumer and Retail Conference, Macy's executives highlighted progress under its 'A Bold New Chapter' strategy. The company reported nine out of ten quarters of sales growth in Reimagine stores, five consecutive quarters of growth for the Macy’s banner, and a significant improvement in customer satisfaction scores. Approximately 60% of Macy’s stores are now part of the Reimagine program, which has driven improvements across merchandising, staffing, and store layout. Bloomingdale's also emerged as a key driver of performance with double-digit growth in each of the final two quarters of 2025. The company raised its full-year earnings per share (EPS) outlook to $2.15–$2.35 from $1.90–$2.10, citing progress across banners and improved store productivity. However, executives warned that a challenging consumer environment and moderating price growth could affect future performance as inflationary pressures ease. The strategy includes capital-light investments focused on enhancing the customer experience through staffing increases in key departments like handbags and shoes, along with better product variety.
Topics: customer satisfaction retail strategy sales growth store performance