Keller Williams Expands to Montenegro with New Master Franchise
Keller Williams has awarded a master franchise in Montenegro, marking its 31st such agreement across Europe, the Middle East, and Africa (EMEA). The new venture will be led by Dušan Raičević, who founded Gradient, a local real estate development company. KW Montenegro is expected to open its first market center in Q4 of 2026. Raičević emphasized his attraction to Keller Williams' focus on education and technology as key factors for joining the franchise network. William E. Soteroff, president of Keller Williams Worldwide, praised Raičević's background and vision for expanding the company’s culture in new markets. As of August 31, Keller Williams operates over 160 market centers with more than 10,250 agents across EMEA. The expansion into Montenegro reflects Keller Williams' broader strategy to grow its global presence beyond North America and continues evaluation for further growth opportunities in Africa, Latin America, Central/Eastern Europe, and Asia.
