Matthias Baeumer Steps Down as Puma Chief Commercial Officer After Nearly Two Decades
Puma announced that Matthias Baeumer will step down from his role as chief commercial officer at the end of September after nearly two decades with the company. The German athletic brand cited 'personal reasons' for his departure and noted he will continue to serve in a consultant capacity while remaining on Puma's supervisory board for Borussia Dortmund GmbH & Co. KGaA. Baeumer joined Puma in 2007 as sales director of Germany, Benelux, later taking over the DACH region before becoming CCO. His departure comes amid ongoing leadership changes at Puma, including recent hires and restructuring efforts aimed at transforming its business units. CEO Arthur Hoeld will temporarily oversee commercial operations until a successor is named. The executive shuffle reflects broader strategic shifts as Puma continues to restructure under its three-year transformation plan.
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Topics: executive exit leadership change Matthias Baeumer Puma