Target Appoints Former Hilton CMO as Chief Marketing Officer
Target has appointed Mark Weinstein, former global chief marketing officer at Hilton, as its new chief marketing and guest experience officer. Effective immediately, Weinstein will report directly to Target CEO Michael Fiddelke and oversee the company's consumer engagement strategies across all channels, including culture, community, retail media network Roundel, and marketplace offering Target+. Weinstein has over 16 years of experience at Hilton, where he led marketing for its 28 brands, loyalty program, and luxury offerings. His appointment comes as Target seeks to enhance guest experiences and drive growth following a strong Q2 performance with a 3.8% rise in comparable sales and increased traffic. Weinstein emphasized his vision to integrate all aspects of marketing through consistent branding, leverage loyalty programs for personalization, and redefine both digital and physical customer interactions at Target.