Apple Enters Foldable Phone Market; Could Capture Nearly a Quarter of the Sector by 2026
According to TrendForce, Apple Inc.'s (AAPL) upcoming iPhone Duo is projected to capture nearly 25% of the foldable smartphone market in 2026 with around five million units shipped. This would position Apple as the second-largest player behind Samsung Electronics Co., which is expected to maintain a dominant share at approximately 35%. Global shipments for foldables are forecasted to reach about 20.2 million units, showing only modest growth compared to previous years. The report also highlights that Android brands collectively may see over a 20% decline in shipments due to rising component costs and production challenges. Huawei is expected to match Apple's shipment volume with the same market share of 24.8%. Analysts suggest Apple’s entry could drive innovation, cost reductions, and improvements in AI features across foldable devices. Apple CEO John Ternus unveiled the iPhone Duo as a passport-sized device featuring dual displays and an ultra-thin titanium frame. The high starting price of $1,999 may boost average selling prices but production constraints might limit immediate revenue gains for several months.
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Topics: Apple foldable smartphones Huawei Samsung TrendForce report