Legacy West Apartment Rents Remain Strong Despite Fewer Discounts
Apartment rents in Dallas' Legacy West submarket held steady at $1,845 per month during the second quarter of 2026, a 9% premium over comparable properties. This is the smallest rent premium among demand pockets tracked by RealPage but outperforms peers on occupancy and leasing strength. The area achieved 95.5% occupancy—two points above Dallas' average—and required fewer concessions to maintain full rental rates. Legacy West's resilience stems from its corporate-anchored economy, home to over 12,000 jobs at companies like Toyota, JPMorgan Chase, and Frito-Lay. Despite a broader slowdown in job growth since 2022, the submarket continues to attract demand due to strong employment and location appeal. The data suggests that concession trends may be more indicative of market strength than rent premiums alone. Landlords are securing leases with fewer discounts or free weeks, signaling sustained tenant interest even as effective rents have declined by 8% since 2022.