Nobull Appoints Frank Bracken as President to Drive Growth
Nobull, a training brand known for its CrossFit-inspired footwear and apparel, has appointed former Foot Locker president Frank Bracken as its new president. Bracken brings over 15 years of experience from his tenure at Foot Locker, where he held multiple leadership roles including chief commercial officer and CEO of North America. He is expected to help Nobull expand its market presence by leveraging brand partnerships, omnichannel strategies, and consumer engagement. Bracken's appointment follows a series of strategic hires aimed at strengthening Nobull’s leadership team in 2026. Joe Martin joined as chief commercial officer earlier this year, while Allison Giorgio became the CMO. The company is backed by Impact Capital, part of Mike Repole’s family office, which acquired a majority stake in July 2023. Tom Brady also merged his TB12 nutrition and apparel brands with Nobull last January. The move signals continued investment into brand development as Nobull transitions from its niche CrossFit roots to broader athletic training markets.
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Topics: brand growth corporate leadership executive appointment