Stephen Curry Announces Li-Ning Signature Shoe Debut for Early Next Year
NBA star Stephen Curry announced that his signature shoe with Chinese brand Li-Ning will debut early in the new year, following a long-term partnership agreement signed earlier this year. After parting ways amicably with Under Armour after 13 years, Curry emphasized the importance of product quality and global reach when choosing Li-Ning as his new partner. Curry revealed he is under a reported $400 million, 10-year contract with Li-Ning and will wear shoes designed by teammates Jimmy Butler and Dwyane Wade until his own signature model launches. He also expressed no intention of testing free agency or retiring when the deal ends in 2027, stating his desire to remain a lifelong member of the Golden State Warriors. Curry discussed other ventures including efforts to recruit LeBron James (unsuccessfully) and plans for televising his junior golf tour with Golf Channel next year. His comments were made during an event at Bethpage Black Golf Course in Farmingdale, New York.
Topics: brand partnerships NBA shoe industry sports