Zillow and Realtor.com Launch Joint Pre-Market Listing Feature
Zillow and Realtor.com have launched a joint pre-market listing feature called Preview, making it available on both platforms. This collaboration allows buyers to access homes before they are officially listed for sale without requiring special logins or brokerage relationships. The initiative aims to increase transparency in the real estate market by providing equal early access across two of the most visited U.S. real estate websites. Over 400 major brokerages have joined Zillow Preview, including Keller Williams and RE/MAX. Preview listings are clearly marked on both platforms and offer enhanced visibility through search results and email alerts. Buyers can save homes, contact agents, pre-book tours, or get mortgage pre-approvals during the preview period. For sellers, this collaboration provides broader exposure to potential buyers before their home is officially listed for sale. Preview listings have shown increased engagement metrics compared to traditional listings in early data analysis.
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Topics: Preview Listings Real Estate Collaboration Realtor.com Zillow