Crédit Agricole Invests in Miraval Provence Rosé Wine Business
French bank Crédit Agricole has invested in the rosé wine business of Miraval Provence, a venture linked to actor Brad Pitt. The investment was made through its private equity arms IDIA Capital Investissement and SOFIPACA, aiming to support the company's growth phase both domestically and internationally. Miraval Provence is co-owned by Familles Perrin, a French wine group, and Château Miraval, which previously belonged to Brad Pitt and Angelina Jolie. The business has seen significant changes in ownership over recent years, including Angelina Jolie selling her stake in 2021. This led to legal disputes with Brad Pitt regarding the legality of the sale. Crédit Agricole's investment is expected to help accelerate Miraval Provence’s commercial development and strengthen its marketing efforts. Miraval Provence primarily generates sales through exports, leveraging Familles Perrin's distribution network and a partnership with Campari. The company markets two brands: Miraval Côtes de Provence and Studio by Miraval.
Topics: investment partnership wine industry