Bank of America Observes Shorter iPhone 18 Pre-Order Wait Times
Apple's new iPhone 18 Pro and Pro Max models have shown shorter pre-order wait times compared to the same period last year, according to Bank of America. As of September 14, global average delivery estimates for the iPhone 18 Pro were at 14 days versus 18 days in 2025, while the Pro Max had an average wait time of 18 days—down from 25 days a year earlier. These figures are being closely watched by analysts as they typically reflect consumer demand and can influence Apple's stock performance. The iPhone remains central to Apple’s revenue, contributing roughly half of its total sales in the most recent fiscal quarter with $54.3 billion in revenue. This year’s lineup features higher prices for Pro models and a delayed release of cheaper variants until 2027. Additionally, Apple introduced a foldable model priced at $1,999 starting October 16. The shorter wait times have sparked debate among Wall Street analysts about whether this signals strong demand or hesitation due to the price increases. Apple’s new CEO John Ternus has emphasized AI features and camera upgrades as key selling points for the iPhone 18 Pro models.
