Westdale Launches 'Go Deep' Campaign to Promote Dallas’ Deep Ellum District
Real estate investment firm Westdale has launched a new advertising campaign titled "Go Deep" in support of the historic Deep Ellum district in Dallas. The initiative, developed with the Deep Ellum Foundation, aims to shift perceptions by highlighting the area's cultural significance and vibrant late-night scene through an underwater-themed marketing approach. The campaign includes billboards on major highways, radio ads, social media content, partnerships, and experiential elements running until November 2026. The effort seeks to encourage both locals and visitors to explore Deep Ellum beyond its typical image by showcasing a diverse array of businesses—from longstanding staples like Adair's Saloon to newer attractions such as Queen’s Head Pub. CEO Joe Beard emphasized the district's unique character, calling it "the most interesting in Dallas." The campaign also underscores Deep Ellum's historical roots dating back to the late 1800s and its role as a cultural melting pot for Black, Jewish, Mexican, Latino, and immigrant communities. Eric Bradford of The Bomb Factory praised the initiative as timely and necessary. Deep Ellum is currently home to over 400 businesses, including more than 180 independently owned small enterprises, alongside residential, commercial, and creative spaces.
