RM Williams Considers Expansion into Japan as Part of International Growth Strategy
Australian bootmaker RM Williams is exploring expansion opportunities in Japan, with CEO Paul Grosmann identifying the country as a top potential market due to its craftsmanship culture and high disposable income among male consumers. Discussions are still at an early stage, but Grosmann plans to visit Japan for meetings with possible partners. This move aligns with broader international growth ambitions where overseas markets are expected to account for 15%-20% of total revenue next year from the current 10%. The company has already expanded in the UK and Scandinavia while growing its online presence in the US. RM Williams currently lacks a physical presence in Asia, though Japan and South Korea have been identified as key targets. Grosmann highlighted their influence on regional fashion trends. Founded in 1932, RM Williams underwent ownership changes over the past decade before returning to Australian control under Tattarang in 2020.
