Guesty Acquires Smily to Strengthen Presence in France's Short-Term Rental Market
Guesty has acquired Smily (formerly BookingSync), a leading property management system based in France, enhancing its position in the second-largest short-term rental market globally. The acquisition brings over fifteen years of local expertise and experience from Sébastien Grosjean, who founded Smily's channel manager in 2005 to manage his family’s vacation rentals. France has more than one million active listings with $9 billion generated through OTAs last year. Guesty aims to leverage this growth by integrating Smily into its AI-driven platform and expanding technological innovation for property managers across France and Europe. The combined teams will focus on accelerating development, improving customer support, and adapting to the evolving role of AI in short-term rental operations. The terms of the deal were not disclosed; however, all five founders and a group of shareholders from Smily are reinvesting part of their proceeds into Guesty equity.
Topics: market expansion property management systems short-term rentals