Avalara Appoints Claire Goad as General Manager of E-Invoicing and Live Reporting
Avalara has appointed Claire Goad as the new General Manager for its E-Invoicing and Live Reporting (ELR) division. With over two decades of experience in invoice automation, supplier enablement, and compliance workflows, Goad will lead Avalara's global e-invoicing business during a period of expanding real-time transaction reporting mandates across Europe, Latin America, and Asia-Pacific. Goad joins at a critical time as multinational businesses face increasing regulatory complexity from initiatives such as France’s digital invoicing requirements, Germany’s mandatory e-invoicing system, and the EU's ViDA (VAT in the Digital Age) program. Avalara positions itself to help organizations manage these evolving compliance demands through AI-powered workflows and global integrations. Avalara recently received recognition from IDC MarketScape as a leader in worldwide e-invoicing solutions for 2026, underscoring its growing influence in this market segment.
Topics: compliance automation e-invoicing invoice automation tax compliance