Snap Unveils New Features for Its Controversial $2,200 Smart Glasses
Following the lukewarm reception of its high-priced smart glasses, Specs, Snap has introduced new features and partnerships aimed at improving their utility. At an event in Los Angeles, CEO Evan Spiegel highlighted updates such as integration with HBO Max and Spotify, along with a new AI system called Specs Intelligence designed to enhance productivity across devices. Snap also announced the launch of 'Specs for Enterprise,' targeting corporate use cases through collaborations with Amazon, Salesforce, Nvidia, and others. The glasses are being positioned not just as consumer gadgets but tools that can assist IT professionals in tasks like hardware repairs. Additionally, a new cellular connectivity package was introduced to enable on-the-go usage. Despite these efforts, the practicality of some features remains questionable, such as an AR basketball training app developed with the NBA and WNBA.
Topics: AI integration consumer reaction product launch Snap Specs smart glasses