Costco's Gold Bars Have Seen a 125% Price Increase in Two Years, Prompting Purchase Limits
Costco has seen significant demand for its 1-ounce gold bars since introducing them in late 2023. The price of the PAMP Suisse Lady Fortuna Veriscan bar has risen from $1,979.99 to $4,459.99 as of September 2026 — a 125% increase over two years. This surge aligns with broader trends in gold prices and growing investor interest in the precious metal. To manage demand, Costco has imposed purchase limits: members can buy up to four units per transaction, once every 24 hours. The price difference between the bar's cost and current market value for gold is attributed to additional carrier fees by Costco. Members receive a 2% cashback on these purchases, offering some financial benefit. Gold remains popular as an inflation hedge and safe-haven asset during economic uncertainty. Prominent investors like Ray Dalio have emphasized its role in diversified portfolios.
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Topics: costco gold pricing trends